Original Vintage Deville Illuminated Advertising Sign – France, c. 1975–1985

Bring authentic French industrial charm into your interior with this original illuminated Deville advertising sign. Manufactured by APIA Paris, this striking lightbox once promoted the famous French heating brand Deville with the iconic slogan:

"La vraie flamme bleue."
"The true blue flame."

Dating from approximately the late 1970s to early 1980s, this genuine shop display would have originally been mounted in a fireplace showroom, heating specialist, or hardware store in France.

The sign features its original painted metal housing and screen-printed acrylic front panel, preserving the bold typography and classic blue flame logo that made Deville instantly recognizable throughout France. It remains in working condition, making it both a decorative and functional statement piece.

With its clean industrial design and authentic patina, this lightbox is ideal for loft interiors, cafés, restaurants, home bars, workshops, or any vintage-inspired space.

Details

• Origin: France
• Manufacturer: APIA Paris
• Brand: Deville
• Period: Circa 1975–1985
• Material: Painted steel housing with original acrylic front panel
• Condition: Good vintage condition with age-related wear and patina. Fully working illumination.
• Dimensions:
  • Width: 65 cm
  • Height: 25 cm
  • Depth: 11 cm

A rare and authentic piece of French advertising history that combines industrial character with timeless design—perfect for collectors of vintage signage and unique interior décor.